Transferable Excellence

Although their equipment may be constructed under questionable working conditions, Nike's advertisements occasionally say something interesting about the human condition. Nike's new What If? (NY Times, reg. required) campaign is an enjoyable, wordless commentary on achievement and high achievers.

(Warning: To appreciate this ad, you must be at least passingly familiar with Lance Armstrong, Andre Agassi, Marion Jones, Randy Johnson, Serena Williams, Michael Vick, and Brian Urlacher. You must also forget just how average Michael Jordan is at baseball and Terrell Owens is at basketball.)