Tuesday, April 29, 2008

Target Demographic?

Grand Theft Auto IV was released today. For those unfamiliar with the GTA series, here's how IGN described the game action: you "blow up cop cars, run down innocent civilians, bang hookers, assist drug dealers and lowlifes and do many, many other bad deeds." I've never actually played the game, but apparently it has inspired gameplay—inspiring, at least, reviewers to describe it in glowing terms, such as a "thoroughly compelling work of cultural satire disguised as fun."

Nonetheless, I think that Rockstar Games might have overreached their target demographic with the ad buy I noticed this morning:

In case you can't make them out, some of the headlines on the page are:
Consumer Confidence Slips as Home Prices Drop;
China Jails 30 Tibetans for Riots; and
Clinton Seeks Gas Tax Break; Obama Says No.

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