Less porn? No, just really bad statistics.

Reuters is running a story, Porn passed over as Web users become social, based on book by and interview with Bill Tancer, general manager of global research at Hitwise, an Internet tracking company. Obviously, I had to read the piece (I get Reuters for the porn) to see if this shocking revelation could possibly be true.

Thankfully, my worldview remained intact—porn isn't going anywhere. The relevant part of the article:

Tancer . . . said one of the major shifts in Internet use in the past decade had been the fall off in interest in pornography or adult entertainment sites.

He said surfing for porn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.

"As social networking traffic has increased, visits to porn sites have decreased," said Tancer, indicated that the 18-24 year old age group particularly was searching less for porn.

"My theory is that young users spend so much time on social networks that they don't have time to look at adult sites."

I haven't taken stats in at least twelve years, but I'm pretty sure I've spotted a hole in Mr. Tancer's theory.

According to comScore, one of the more reputable Internet-use tracking firms, who started tracking search in 2003 (which makes me suspicious of claims of reliable search statistics from 10 years ago), search has been growing exponentially, as anyone with a pulse and an Internet connection already knows. For example:

• North Americans conducted approximately 4.2 billion searches in March 2004 (source: http://www.comscore.com/press/release.asp?press=458).
  
• North Americans conducted approximately 16 billion searches in August 2007 (source: http://www.comscore.com/press/release.asp?press=1802).
  

Now, I'm not very good at math, but even I can calculate 20% of 4.2 billion—840 million—and 10% of 16 billion—1.6 billion.

Even if we give Mr. Tancer the completely unreasonable benefit of assuming that there was no search growth from 1998 to 2004, and none again since 2007, the past ten years have seen the number of searches for porn double, not drop off. Young people aren't spending any less time searching for porn, they're just spending that much more time on the Internet.

Phew. Although I don't think I'll be hiring Hitwise any time soon.