Thursday, September 18, 2003

Stock Bulletin Boards: Outlet for Crazy People with Keyboards

I'm a shareholder in Peet's Coffee & Tea for three reasons:
A. I'm a coffee addict (just being honest)
B. Peet's is a customer of mine (just being honest)
C. With Starbucks approaching domestic ubiquity, Peet's seems like the regional (nearly national) company best positioned to grab the Anti-Starbucks Market, the Up Market looking for more coffee choices, and the Socially Progressive Market.

...but this is beside the point. The point is that, as a shareholder, I occasionally check out the Yahoo! message board for Peets.

Oh my God.

Like so many stock message boards on Yahoo, this forum seems to exist for one reason: To provide a platform for the rarely-sensical views of rambling, offensive people. In Peet's case, the role of resident lunatic is played by wakemnshakem1. Wakem's foil is played by the rather obsessive OZ___________.

Together, these two forces of nature create real-life black comedy of the kind you rarely see. Wakemnshakem1 is clearly not playing with a full deck (at least when he's behind the comfortable cloak of online anonymity), and OZ___________ has the need and the time to dignify wakem's posts with responses. If I were a more dedicated blogger, I'd cut and paste some examples here, but you'll just have to go to the board to experience the beauty of their ongoing conversations.

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